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The Bureaus Get Rich On Bad Credit

Kaylynn Smith - Friday, October 02, 2015
Did you know the credit bureaus are able to make money off of consumer’s poor credit? 

The job of selling data comes at a price. Depending upon what type of data you need, as a data purchaser, whether you're buying data to evaluate whether or not someone's a good credit risk or you're buying data to send a marketing message to, for a new credit card offer, data is extremely valuable. 

Credit bureaus make money selling data, so now we have to look at what data is the most valuable data. The data that's the most valuable is the data of the people who will pay the most amount of money for credit. The people who will pay the highest interest rates, and the highest annual or monthly fees. 

That data is the data of bad credit people. People with harm, bruised, or sub-prime credit and the people who make the banks the most amount of money in fees and interest. So that data is truly the most valuable. 

Now this brings up a major concern. The credit bureaus job is to also maintain accuracy of the data and integrity of the data. What is the motivation of the credit bureaus to maintain accuracy and integrity of data, if the worse the data is, the better it is for them? 

The bottom line is the more mistakes they have on credit reports, the better it is for them, because the worse people's credit is, the more valuable the data is. The credit reporting agencies make more money from consumers who have worse credit, because the data is more valuable at that point. 

Damaged credit consumers are more valuable to the credit reporting agencies than those with good credit. This actually gives the bureaus an incentive to try and NOT fix damaged credit - since the better the credit, the less money they can make on the data so they put up roadblocks, roadblocks we can navigate for you. 

Guiding Hands is a leading Credit Restoration company. Our clients typically see major improvement to their credit and scores in a little as 3-6 months. 
  
Call us today to come in for a FREE CREDIT REPORT CONSULTATION to discover how we can help you reach your credit goals! 
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